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Carl-Gustaf Harroch

Managing Director @ Novoda

With over 15 years of experience in web and mobile development, I am the Managing Director and Chief Technology Officer at Novoda, a leading digital product agency. I lead a team of talented developers, designers and project managers to create bespoke solutions that meet our clients' unique needs and drive business growth. I am also the founder of Londroid, the largest Android user group in Europe, and the co-organizer of the first London Droidcon, the premier Android conference. I am passionate about building and supporting the Android community, and sharing my knowledge and insights with fellow developers and enthusiasts. As a technology enthusiast and a people person, I value freedom, curiosity, and spirituality in my work and life. I am always looking for opportunities to learn, grow, and connect with others in the tech industry. I am most proud of my impact on the people I work with, and I feel fulfilled when I know I've played a role in someone's career development.

Roundtable Topic

Leading Efficiency: The Tech Leader’s Role in Business Automation

Automation can save time—but only if you're automating the right things. Engineers sometimes get caught automating processes without fully understanding their real business impact. This roundtable is about exploring exactly that: how to connect engineering efforts directly to business value, using automation and no-code tools to truly benefit teams. We'll openly share experiences, successes, and lessons learned about: How do you identify which processes genuinely deserve automation—and which don't? What happens when engineers automate without clear business alignment? How can no-code tools help bridge the gap between technical capability and business goals? How do you manage change effectively, keeping both your teams and processes aligned? What unexpected challenges have you faced when automating business workflows? Where do AI and no-code solutions fit into your overall automation strategy?