There's immense excitement around AI and ML, yet practical, real-world examples of their tangible impact on businesses and customer value are still rare. In this interactive roundtable, engineering leaders will share firsthand experiences of designing, prototyping, and scaling AI-enhanced features into production. Join us to explore: Real-world use cases where AI significantly improved customer experiences and created measurable business value. How strategic technology and architecture decisions influence the success and scalability of AI initiatives. Proven tooling, infrastructure, and processes that have stood the test of real-world implementation. Valuable insights and candid discussions about lessons learned, including challenges faced and failures overcome. Use cases discussed will include generative AI UX and predictive intelligence in telecom, hyper-personalization in food delivery, and Netflix’s approach to operationalising AI/ML with Metaflow. Bring your insights and questions to engage deeply in this exchange of experiences and practical knowledge.