In a recent roundtable of engineering leaders, when asked how GenAI will ultimately shape the future of their work, most simply looked around the room, waiting for others to answer. As one CTO put it, “If a room full of engineering leaders isn't proactively figuring this out and shaping where we're headed, we're totally doomed.” This discussion will explore how tech leaders can move beyond waiting and seeing to proactively shaping their organizations alongside the GenAI revolution. >At a time of such profound possibility and so many uncertain outcomes - have we stopped to think about what outcomes we even want as an industry? >How can CTOs influence the cultural, ethical, and operational frameworks around GenAI adoption in a way that reflects their values and long-term vision? >What does a “proactive” response to GenAI look like in practice—inside your teams, your product strategy, and the wider industry? >Are current industry forums and standards bodies doing enough to help shape GenAI’s development, or do we need new mechanisms for engineering leaders to collaborate and lead?